What do I do that is unique and different from my local, regional or national competitors? (Do you offer a guaranteed time frame for your projects? Do you guarantee to stay within budget on projects? Do you focus on designing certain styles? Does your service offerings have a different spin than others in the industry? Maybe you offer a guarantee for all of your work and will look after any issues within a one-year period of time after the project is complete. Perhaps you offer a free consultation to showcase the services you have to offer to potential clients.) I heard that storytelling for business really helps brands get their messages across.
The Blueprint: Creating Your Marketing Plan services of a new design or remodeling business? “The design they come up with may be outside of my budget,” or “They are Could storytelling in business be of real value to your business?
not going to complete my project on time leaving my space a mess, thereby inconveniencing my family.” Whatever concerns there might be you must come up with how you will address your clients’ common concerns in a unique way? Would powerpoint course be a likely mechanism for your company?
Who is my ideal client? (Please realize not everyone resides in your city nor within a 25-mile radius of your office). You need to be clear about the audience that you are looking to attract. Especially if you are trying to attract an audience outside your immediate surroundings. The more specific the less chance of wasting money on the media you decide to use to reach said audience. Studies have shown that powerpoint training really works.
Look at your last 25 clients and evaluate who spent the most money, who had the highest profit margins, and who was truly pleased with your service and their finished remodel. What are the unique characteristics of those clients? Do they live in a particular area of town? Do they have a higher income level? Do they have similar interests? How did they hear about your service offerings?