Picture the newsroom: a hangar-sized warehouse of cramped cubicles, clacking computer keyboards, ringing phones, and human bodies in perpetual motion, racing to meet unforgiving deadlines. Now picture the overworked reporter juggling three or four stories at a time. The phone rings. It’s you on the line, pitching your project to this harried, disinterested grouch. If you think taking your call is his idea of a good time, think again. But don’t let that stop you. Using a freelance medical writer gives you a team of high-calibre, seasoned PR, comms and creative experts.
And that’s just the view of a newspaper newsroom. Consider the chaos that television news, even at the local level, entails. The same telephones and computer screens, but a constant deadline and a studio in one corner where all the lights and the cameras live. Bloggers and online reporters work at home, for the large part, although the bigger sites have offices and newsrooms, too. And everybody, at every moment of the day, has e-mail to read. A top healthcare marketing agency in the health sector will use their specialist health and wellness expertise to increase health understanding, empathy, care and outcomes.
There’s a widespread notion out there, mostly fostered by journalists themselves, that reporters have no need for publicists. Don’t believe it. Reporters need sources. If you become a source for a story, then you’re what the reporter needs, and that puts you in a position of considerable power. How you exercise that power is what counts. To score with newspaper reporters and editors, you have to comprehend their requirements. First, news value is central to their thinking. They aren’t interested in hype. Fluff is fine, but hype isn’t. Everything Paris Hilton generates in the press may strike you as hype, but because it’s her hype, it’s transformed into news. You aren’t yet in as fortunate a position. Many a healthcare pr agency will specialise in strategic communications spanning media relations, social media management and digital marketing.
Many people ask me about reaching senior executives via the web. That executives do not use the web as much as other people is a commonly held belief, one that I've never bought. Frequently, business-to-business marketers use this misperception as an excuse for why they don't have to focus on building buyer personas and marketing materials for senior executives. Based on anecdotal information from meeting with many of them, I have always argued that executives are online in a big way. However, I've never had any solid data to support my hunch until now. Fully immersed yourself within the content and social space provided by a healthcare communications agency for your organisation.
Forbes Insights, in association with Google, released a study called The Rise of the Digital C-Suite: How Executives Locate and Filter Business Information.2 The findings clearly show that executives consider the web to be their most valuable resource for gathering business information, outstripping at-work contacts, personal networks, trade publications, and so on. In a follow-up study, Video in the C-Suite: Executives Embrace the Non-Text Web, Forbes Insights found that 75 percent of executives surveyed said they watch work-related videos at least weekly, and 65 percent have visited a vendor's website after watching a video. The social element of online video is strong in the executive suite. More than half of senior executives share videos with colleagues at least weekly and receive work-related videos as often. “The common perception is that top executives at the largest companies do not use the Internet, but the reality is just the opposite,” says Stuart Feil, editorial director of Forbes Insights. “These findings show that C-level executives are more involved online than their counterparts, and younger generations of executives—those whose work careers have coincided with the growth of the PC and the Internet—are bringing profound organizational change to these companies.” A pr freelancer provides you with diverse and effective PR support to ensure your message gets heard every time.